Tria Bé - White Horse

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HORSE

Tria Bé

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The campaign has a twofold objective: on the one hand, to raise awareness in the context of climate emergency, that recycling begins in the very act of purchase, as well as in the process of separation at source. And, on the other hand, to understand and redefine the concept of waste, framing it in the logic of energy: it is neither created nor destroyed, but only transformed.