COVID-19 is monopolizing our attention and determining to what extent it is possible to enjoy our everyday activities, such as going to the theatre.
This very unusual year has been particularly tough for the cultural sector: cinemas, concert halls, museums and theatres are dealing with the frustrating emptiness of their spaces, knowing that their products are precisely the balm that people need in times of uncertainty.
In this context, we faced the challenge of designing the campaign for the Teatre Nacional de Catalunya (TNC)’s 2020-2021 season.
It was challenging in two senses: on one hand, because at a time when everyone is rushing for results, creating a campaign is not an easy task. On the other hand, the project’s technical aspects were more complex than usual. TNC is showing a great capacity of resilience through empathy, credibility and trust.