Arts and culture are suffering one of their deepest crises ever. The COVID-19 pandemic has caused an abrupt and very long -too long- stop in cultural activity, which is one of society’s pillars, both in terms of social cohesion as well as personal fulfilment. 

The campaign “Més Cultura” (“More Culture”) for the Generalitat de Catalunya draws from a simple, even childish, idea: when you like something, you want more of it. More theatre, more museums, more cinema, more literature, more dance, more folklore… more culture. The spot is a journey through a variety of cultural expressions, aiming to a holistic conception of the arts: they are all connected, they all make us feel something, therefore they are all relevant and should be claimed as an essential part of social life.

Read the full case & Director’s Pol González Novell Interview at Folch