#PullandBearCommunity, a campaign that mixes reality and fiction. Reflecting on Pull&Bear’s ever young and evolving community, this campaign blends digital and physical universes via stickers inspired by TikToK gestures and internet kitsch. These stickers are incorporated as backdrops into a series of vivid audiovisual pieces, while putting a wide variety of personalities and diverse influencers acting as brand ambassadors.
Read the full case at Folch