P&B Community

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#PullandBearCommunity, a campaign that mixes reality and fiction. Reflecting on Pull&Bear’s ever young and evolving community, this campaign blends digital and physical universes via stickers inspired by TikToK gestures and internet kitsch. These stickers are incorporated as backdrops into a series of vivid audiovisual pieces, while putting a wide variety of personalities and diverse influencers acting as brand ambassadors.

 

Read the full case at Folch

Credits

Art Direction & Concept

Folch

Production

White Horse

Director

Pol González Novell

Producers

Ferran Bassaganyes & Natalia Triviño

Production Assistants

Carlos Perarnau & Ferran Bassaganyes

Photographer

Teddy Iborra

Photo Assistant

Xabier Anabiarte

DOP

Julieta Lutti

Camera Assistant

Pol Renom

DIT

Santiago Alvamont

Stylist

Helena Contreras

Stylist Assistant

Iván Alarcón

Make Up

Gloria Rico, Joyce de Olivera & Alba Guillén

Music

Studio EL