Guàrdia Urbana

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Through photography and film, we aimed to provide a sense of service and empowered vision from a female perspective for the Guàrdia Urbana. As an approach, we seek for a more emotional and appealing intention, so that women can recognize and empathize with the Police of Barcelona.

We promote a change in the collective imagination, with a more diverse and human approach. The first thing to do in order to change a perception about something, is to change the mood connected to it.

Credits

Production

White Horse

Director

Bernat Mestres

Photos

Pol González, Leo Garcia

Producer

Ferran Bassaganyes

Concept & Campaign

Folch